How to face the customer?

The downside of internet shopping is its facelessness. It’s all too easy to hide behind the terminal or telephone and dismiss the customer’s cries for help or pass them off to another agent who is supposed to provide back-up support. (This term may indeed have originated from getting the customer’s back up, as that’s what support invariably does!). Management should come out from behind the screens and familiarize itself with the Sales of Goods Act and other relevant legislation. It could be face the customer or face the consequences. By using these tips it is easy to face the customer.

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